Fundoshi is frequently described as "rustic," as anything still in use after more than a millenium would be; yet it also remains uniquely modern. As hemlines rise and fall, as fashions gets looser or tighter, as social convention imparts or removes body-shame from individuals interacting in public spaces... fundoshi has stayed the same! It's no antique. But a fundoshi-clad body in natural surroundings can still appear as if it is plucked out of time. Timeless, even serene, sensual, utilitarian and complete. In the evolution of apparel, Fundoshi is the equivalent of the wheel: something once invented that has stayed simple and perfect ever since.
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