get wrapped up in Japan's oldest menswear! Fundoshi (褌) is a simple length of fabric worn as a loincloth in Japan for over 1,200 years. 褌を締めてかかる
I'm not such a big fan of the etchu fundoshi. There is too much baggy coverage of the ass in this and it often looks sloppy. It lacks the classic elegance of Rokushaku!
It can be a nice comfy change, especially for lounging or sleeping. I also like the apron-style loincloth look. I think this ad campaign is really catchy!
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